Industries — DUSNY
Industries

Context is half the strategy

Growth levers differ wildly between a SaaS pipeline and a hotel booking funnel. These are the sectors where we've done the reps — where we arrive knowing the benchmarks, the buying behaviour, and the mistakes to skip.

01 · Primary focus

SaaS & Technology

From product-led self-serve to enterprise sales cycles, we build demand systems for software: positioning that survives a competitive bake-off, content that ranks for decision-stage intent, and paid programs measured on pipeline, not clicks.

PerformanceBrand StrategyContent
Where we focus
Pipeline-accountable demand generation and ABM support
Positioning for crowded categories and platform shifts
Comparison, integration, and alternatives content that converts
Founder-brand and LinkedIn programs for B2B trust
02

E-commerce & Retail

DTC and omnichannel brands live or die on creative velocity and unit economics. We run the full loop: creator content feeding paid campaigns, retention flows protecting margin, and honest blended metrics instead of platform-flattered ROAS.

Paid AdsInfluencerCreative
Where we focus
Creator-led creative pipelines for Meta and TikTok
Blended ROAS and contribution-margin reporting
Email, SMS, and post-purchase retention flows
Launch and drop calendars that outlive the hype cycle
03

Creators & Media

We manage growth for audience businesses from both sides of the table: helping creators turn reach into durable revenue — products, deals, communities — and helping brands work with creators professionally, with contracts and measurement instead of vibes.

InfluencerSocialConsulting
Where we focus
Creator business strategy: products, launches, diversification
Brand-deal readiness: rate cards, kits, and negotiation
Cross-platform audience growth and owned-channel capture
Campaign management for brands buying creator media
04

Finance & Fintech

Financial brands earn customers by earning trust first — inside real regulatory constraints. We build compliant acquisition programs and content that explains complex products plainly, without the growth theatre that gets finance brands in trouble.

Brand StrategyPerformanceContent
Where we focus
Compliant paid acquisition with legal-review workflows
Plain-language education content for complex products
Trust architecture: reviews, proof, and transparency pages
Launch go-to-markets against incumbent share of voice
05

Hospitality & Travel

Every booking through a platform pays a commission your brand could keep. We help hotels, restaurants, and destinations build direct demand: destination-worthy content, social presence that fills calendars, and funnels that convert lookers into direct bookings.

SocialContentDigital Marketing
Where we focus
Direct-booking funnels and OTA-dependence reduction
Destination storytelling and multi-property content systems
Seasonal campaign planning and local search visibility
Guest lifecycle email: pre-arrival to repeat stays
06

Education & E-learning

Education marketing is a long-consideration funnel wearing an e-commerce costume. We build enrolment systems that respect how people actually choose to learn: search-led discovery, proof-heavy content, and nurture journeys measured on enrolment starts.

Digital MarketingContentPerformance
Where we focus
Course-page architecture built around search demand
Behaviour-triggered enrolment nurture journeys
Student proof: outcomes content and community stories
Paid programs balanced against organic head terms
Don't see your sector?

Method transfers. If your growth depends on being found, trusted, and chosen online, the playbook adapts — tell us what you're working on.

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